Yoono Blog - Latest Comments in What’s The Formula to Mastering Social Media?

Re: What’s The Formula to Mastering Social Media?

Kimberly Bock — Wed, 01 Oct 2008 21:40:08 -0000

Maybe the 'right' definition of social media will help set things straight.

http://learningseobasics.co...

Re: What’s The Formula to Mastering Social Media?

Kimberly Bock — Wed, 01 Oct 2008 21:38:52 -0000

There's no secret to SM. SM has been around long before we ever gave it a label. It's human beings interacting and making exchanges with one another.

Transparency is best when dealing directly with the consumer, which is the target market you wish for anyway. Just be yourself, make friends, mutually show appreciation for submissions and needs and build communities of like minded marketers.

Nowadays, most of the glam rockstar types in the industry, are focussed more upon marketing to fellow marketers so they can make it to the homepage in an effort to look good enough to be hire-worthy. Sell their mother for a dollar.

They 'teach' you just enouh to keep you thinking you need them to teach you something else. When, in actuality, you've always had what it took to begin with. You just had to begin leading as opposed to following their herd.

Peace

Re: What’s The Formula to Mastering Social Media?

Eric Rice — Wed, 01 Oct 2008 21:20:33 -0000

I have one solid tip, but it goes against the rules of social media. Consider if your customers are interested in participating in a relationship with you IN PUBLIC. Social Media implies social and public displays and that can be a negative. Fantastic relationships can form in discreet methods.

Be a little publicly anti-social. Otherwise, you'll be as political and showbiz as anyone who realizes 'omg, they are WATCHING ME'.

Re: What’s The Formula to Mastering Social Media?

adrian chan — Wed, 01 Oct 2008 20:50:34 -0000

cool! your post got me working on one too. I really think the burst of engineering and innovation now needs complementary creativity and experimentation among ancillary parties: marketing, advertising and PR. Without cashflow many companies simply won't survive.

If social media can bridge the everyday and the commercial worlds then it'll take new forms of advertising (and new ad units?), new methods of tracking and measurement, and appropriate integration by the platforms.

Bring it!

Re: What’s The Formula to Mastering Social Media?

ajackson — Wed, 01 Oct 2008 20:26:51 -0000

Excellent tips! I like those a lot and makes for a great followup blog post.

Re: What’s The Formula to Mastering Social Media?

adrian chan — Wed, 01 Oct 2008 19:12:03 -0000

Spot on Adam. We're all guilty of talking about conversational media as an it. It's not an "it". It's a "do" and a "be". Not a noun but a verb. Everyone knows what to do in social media -- it's a matter of losing your position and using your intuition!

1. Stop thinking about your brand, and put yourself in your customer's shoes
2. Stop thinking about how you see your brand, and think about what how customers see you
3. Give up control
4. Switch sides and think like a consumer
5. Get on the tools and talk like a user
6. Worry less about your message and more about your relations: relate to your customer
7. Make it meaningful to the audience already there: make it local, personal, and social
8. Listen as much as you talk
9. Invite as much as you promote
10. Your audience is not captive, so captivate it!